B4B Partners is an African consulting firm that helps companies grow revenue and build strong commercial teams. We work side-by-side with leaders to fix what’s not working in sales, train their people, and run the programs that bring strategy to life. Founded in 2024 by Napa Onwusah, who spent 25 years leading sales at Google, AWS, Microsoft, Visa, Cisco, SAP, and Nokia. We also run the Africa Revenue Makers Awards, the Public Sector Sales Academy, and SalesPlayr.
Koolboks
Koolboks is scaling solar-powered cold-chain infrastructure across Africa and beyond, helping improve access to reliable refrigeration in communities where traditional cold storage is expensive, unreliable, or unavailable.
In 2025, the company achieved its highest sales to date while expanding operations across Nigeria, Kenya, Uganda, France, and 21 additional countries. Beyond commercial growth, Koolboks’ impact spans food security, healthcare access, climate resilience, and economic opportunity. Its solutions help reduce spoilage and operating costs while supporting women-led enterprises and creating income and skills opportunities for young people.
Koolboks has also raised more than $18M in funding to support its continued expansion and innovation across Africa.